Sunday, March 1, 2009

Assignment 1: Final-part 1

For this assignment, I choose to redesign Nando's logo.
Below are some of the information about the history of Nando's.

History:

Nando’s peri-peri flame-Grilled chicken is a South African legend. But Nando’s Chicken didn’t fall out of the sky. No, no, this 8th wonder of the world has much more of a story behind it. A story that dates back centuries, to a time when brave men and women (it’s true there were women explorers they just never got the credit they deserved) set out from Europe to explore new worlds and to discover new sea routes to lands of promise. These explorers were not afraid to live… <>

The legend of the Barcelos Cockerel
Many of the explorers attributed the good fortune in the discovery of peri-peri to The legend of the Barcelos Cockerel, a famous legend from their motherland, Portugal, that had become their symbol of good luck, faith and justice. While gold was the original reason for leaving Portugal, the explorers had soon realised that in life, gold didn’t always mean happiness. In their little treasure, they had found something that was far more meaningful and enriching.Peri-Peri gave life to all types of food and almost every recipe would make use of Peri-Peri to induce a natural high among the people. But, it was when used with chicken, that Peri-Peri truly had an affect of arousing them. The Moçambiquan-Portuguese became famous for their unique way of preparing and grilling chicken. By combining the fire and flavour of Peri-Peri with chicken grilled on an open flame they had created something legendary. And little did they know that 400 years later, their special chicken would become a world-wide phenomenon.

Discovery of Peri-peri
The Portuguese explorers came into contact with African people who introduced them to a little treasure called the African Bird's Eye Chilli. Whether this fiery little chilli was indigenous to Africa or introduced was not certain, but it is certain that the rich and fertile climates were perfect for the Bird's Eye chilli to grow with wild abandon. The African people called this fiery little chilli, Pili-Pili. The explorers tried in vain to pronounce Pili-Pili but ended up with their own version called Peri-Peri and to this day the Bird's Eye

Chilli is still known as Peri-Peri. The settlers immediately experi-perimented with Peri-Peri in their cooking and because much of life revolved around food Peri-Peri became an integral part of their lives.

You can imagine the delight of the culinary-adventurous Portuguese mama's, who were already in heaven with their fresh vegetable gardens and the abundance of wild meat, when they discovered the secret powers of Peri-Peri and it's effects on their cooking. Peri-Peri added flavour and fire to all their food making them feel alive. The women were also delighted with the effect that Peri-Peri had on the libidos of their men and it was no wonder that they were constantly smiling. The settlers were amazed that something so small could be so satisfying.

Taken from http://www.nandos.com.my/

The logo for Nando's :



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